Whilst the global economy continues to move forward it seems that the worst of the economic grief associated with the recession is now behind - that seems to the be the opinion of the majority of business leaders well as political and economic commentators alike. At the same time the structure of the average marketing budget has changed dramatically over recent years as the impact of the Internet has re-shaped the world’s economy and changed the way most of us do business. So, would It be true to say that, against this backdrop, the continuing trend towards exhibiting as solid way to develop new clients and business, is not at all surprising?

It will not come as news to anyone that attendance at exhibitions can generate rich rewards for the effective exhibitor. Exhibition and event activity have survived the more general economic downturn with surprising resilience. Many new exhibitions are springing up and many established events are drawing crowds and visitors in record numbers. So, it makes total sense to ensure that you explore all possible avenues when it comes to making face to face contact with existing as well as new potential customers, cementing established business relationships and nurturing new ones. Exhibitions and events command a surprisingly large share of the average marketing budget, a trend that is likely to continue for some time yet.

In our last post we discussed the different philosophies some exhibition stand designers like to work to and how the graphic design of  pop up stands and banner stands  should be approached. We talked about the “one image-one headline” attention grabber approach. This approach is totally valid but probably most appropriate when there is an eager sales person or consultant on hand to fan the spark of interest that their attention grabber may have ignited. But maybe this approach is not so great when the stand may be un-manned or perhaps if your stand is intended for browsers rather than talkers!

For more information please call 0845 470 0845, email sales@3dcentre.com or visit pop up stands and banner stands to find out how to maximise ROI from your exhibition stands.

When you are designing your exhibit featuring  pop up stands and banner stands and frame systems you may be interested to hear about the different philosophies some exhibition stand designers like to work to. For example, how should the graphic design of a pop up stand be approached in the context of it being used at an exhibition within a shell scheme stand?  Well, the answer almost always comes back to the question “What is going to best fulfil our exhibiting objectives?” For example, some designers may take the view that, most important of all is a bold, attention grabbing headline and image, designed to catch the browsers eye and imagination literally in the blink of an eye

For more information please call 0845 470 0845, email sales@3dcentre.com or visit pop up stands and banner stands to find out how to maximise ROI from your exhibition stands.

In previous posts we have discussed tips for planning and creating a successful exhibition stand. In our last post we talked about how The 3D Centre can provide all the ingredients for a successful and profitable approach based around  pop up stands and banner standsand frame systems including Vario, Octanorm, Ultima, Linear, Aero, Metro and Fairfield Freestyle. However, there is no reason at all that these different styles of exhibition structure should not be deployed alongside each other to achieve stunning results. Exhibition designers have had great success creating such exhibits, taking the most appropriate elements according the project and project objectives.

For more information please call 0845 470 0845, email sales@3dcentre.com or visit pop up stands and banner stands to find out how to maximise ROI from your exhibition stands.