Point of Sale merchandise (POS), as the name of the term suggests, refers to items that are used to advertise products by placing them where sales may have already been achieved.  This includes shop floors and queuing systems.  POS is growing more and more popular, as it helps to push additional items towards customers.

When used correctly, POS can greatly increase consumer awareness of the products or services a business offers.  It can be used to improve both brand and store reputations, improving specific brand recall.  A high-quality POS layout can also improve the store image, giving it a more respectable and professional appearance.

Effective use of a mixture of POS merchandise can result in higher sales.  Referring to effective use includes using the right combination of POS items.  Display stands are popular, as they advertise a certain product or deal very well.  However, by using literature dispensers in addition to a display system, it helps to ensure customers will remember more of the advertisements.  Not only do leaflets reinforce a display board or stand, they also give clients a chance to review the business offerings at their leisure.