So, you have booked your plot at the exhibition, you have designed your exhibition stand and bought your pop up stand. Your designers are aiming to create the most compelling copy and imagery to bring your stand to life. You need this trade show display to appeal to existing clients as well as attracting  the maximum possible number of enquiries from potential new clients. At the same time you want to differentiate yourself from your competitors whilst delivering an exciting display to make your staff proud and able to sell with conviction.

The exhibition and event industry have really taken the pop up stand to their hearts over the past few years and the pop up stand is now confirmed as the first choice for exhibiting. If you listen to the industry gurus they list the features and benefits of the pop up stands as the key reasons as to why they have becomes so popular alongside banner stands. So, what are those key features and benefits? Well, it is not possible to provide a rank of any meaning but low cost, portability, ease of installation by one person, message impact and re-usability are just some of the factors involved.

We discussed in the previous post the fact that there are many Pop Up Stands on the market, all of which can be very different different to each other. Choosing the “right” pop up does not have to be a case of hit and miss though. Having selected the right type of stand, be it straight, curved or L shaped then it is crucial to ensure that the graphics are just right. But what are the “right” graphics? Well, you can see graphics which have been produced with no over laminate layer. The ink is not protected and sometimes can be vulnerable to scratching off, leaving unsightly scuffs on your display graphics.

Pop Up Stands are as different to each other as chalk and cheese. So , what should you be looking for when you are deciding on a pop up stand to buy? To start with it is essential to remember that the traditional pop up stand is a fixed size and, although there are ways to extend a fixed frame pop up, it is always advisable so try and acquire the stand that is best suited to the various spaces in which you will be using the stand. There are of course straight, curved and even “L” shaped options. But which one do you go for? What are the pluses and minuses?